Monster – spec commercial

Play Video

The Project

“Monster Energy packs a Punch” This was the tagline we used when approaching the pre-production phase for this short commercial. We wanted something intense but quick and short enough to grab the viewers attention. The shoot was an interesting one, and different to what we are used to. We shot using a LED backdrop and with Blender, we created a 3D scene which we then projected onto the LED background. This allowed us to shift and rotate the background so it matched our camera positions. There was also a lot of VFX involved and we even created a 3D model of the Monster can from scratch.

Spec Commercial

Production: CREDIA Production
Director: Calvin Yearsley
Director of Photography: Martin Jeff Gerard
Editor: Martin Jeff Gerard